Made to measure
Ready-to-wear assumes you are average. That's why so many men struggle to find jeans that fit. The waist is always too big or too tight. The thighs pull, or the seat doesn't sit right. Which is exactly why you're in the right place at Le Premier — we'll make your jeans for you, from Italian denim woven by premium mills. Built precisely around you. From 6,900 Kč.
Why made-to-measure jeans
Ready-to-wear squeezes you into a size. We make your jeans to your measurements — from the waist through the thighs and seat to the length of the leg. It solves the strong-thighs, narrow-waist problem that every other man deals with.
A family-run mill just outside Milan, founded in 1938. One of the most sustainable denim producers in the world, supplying Levi's Made & Crafted and Iron Heart. Long-staple cotton, indigo dyed the traditional way in repeated dips — jeans that age beautifully.
Thread color, buttons, rivets, back pocket shape, coin pocket, button fly or zip, classic hem or raw hem. You choose every detail. And for the true connoisseurs, we have selvedge denim.
Fit
If you lift, cycle, or simply have a stronger lower half, you know the drill: jeans that fit at the waist pull across the thighs. Size up and they fit the thighs but sag at the waist. This is exactly the problem we know how to solve.
Cuts
A modern, narrow silhouette along the full length of the leg — yet not as tight as skinny jeans. For a slimmer build, or when you want to deliberately emphasize the line of your legs.
We recommend it when:
You have slimmer thighs and want a precise fit down the entire leg.
More room through the hips and thighs, gently tapering towards the ankle. Comfort up top, a clean silhouette below. The classic cut for an athletic build — or a more relaxed, on-trend style.
We recommend it when:
You have stronger thighs or seat and want jeans you can actually sit down in.
Source: denimmania.wordpress.com
History
The word “denim” comes from the French sergé de Nîmes — a sturdy cotton twill woven in the 17th century in the city of Nîmes for sailors and labourers. Trade ships carried the fabric to the United States, where it became the uniform of cowboys and miners.
In 1873, Levi Strauss and tailor Jacob Davis patented copper rivets to reinforce the stress points of the pockets. From that moment on, denim went from a plain workwear fabric to a technical innovation — and, over the decades, the most worn fabric in the world.
Read the full article on the history of denim (in Czech) →Dyeing
The real reason jeans look better after a year of wear than they did new.
4,500 years of tradition
Indigo is one of the oldest dyes known to humankind. Cultivated in India for thousands of years — archaeologists have found indigo-dyed cloth in Egyptian pyramids over 4,500 years old. The plant pigment from the leaves of Indigofera tinctoria produces a deep blue with a characteristic depth that no synthetic dye can fully replicate.
Dips and oxidation
The yarn is repeatedly dipped in indigo baths and oxidizes in the air between dips. This method leaves the dye sitting only on the surface of the fibre — the core of the yarn stays undyed. As you wear your jeans, gradual abrasion reveals that undyed core, creating the signature fade patterns on the seat, knees and cuffs. Your jeans develop a character no one else has.
The small things that extend the life of your jeans by years. We do it the old-fashioned way — the way denim was sewn fifty years ago.
Bar tacks
We reinforce the key stress points — pocket corners and fly seams — with dense bar tack stitching for a long working life.
Chain stitch
Hems and waistband are finished with a true chain stitch — more comfortable to wear and more durable over time.
Top-stitching
Every piece is carefully sewn and top-stitched with quality thread — built to resist both strain and time.
Heavy-duty machines
We sew on traditional heavy-duty machines that handle thick denim without compromising on precision.
Personalization
If you're having jeans made to measure, it should show in the small things too. Everything you see below is yours to choose.
Classic mustard, white, brown or black? Or tone on tone. The stitching can fundamentally change the character of your jeans.
Small but essential — for coins or the little things you don't want to lose. We can add embroidery or a monogram to it as well.
Back pockets make the jeans. Choose from 4 shapes — traditional, asymmetric, pointed or squared.
The inside of the waistband or the pocket lining — here too you can choose contrasting fabrics and tailor your jeans even closer to your style.
Choose from a range of buttons and rivets — the hardware without which jeans simply aren't jeans.
Genuine or natural leather. Pick the color and we'll emboss your monogram on the patch — a detail you'll notice every time you put on your belt.
Always
Inseam
Always
Inner fly
Optional
Belt loop
Optional
Coin pocket
For the connoisseurs
Selvedge (from self-edge) is woven on old, narrow shuttle looms — the fabric has a firm, self-finished edge sealed with a colored thread. True denim lovers cuff their jeans so that self-edge shows.
A limited fabric production only a handful of mills can manage. A denser weave and, over time, a unique patina that develops with every wash. A layered detail only those in the know will notice.
Made-to-measure jeans with selvedge finishFrom 7,900 Kč
Contrast self-edge on the inseam and along the inner fly — visible when you cuff your jeans or open the fly.
Self-edge on the belt loop or the coin pocket — small accents for those who care about the details.
The small touch that makes your jeans a piece no one else owns. Initials embroidered on the inside of the waistband, or laser-etched into the leather patch.
Lettering and colors
Choose from 4 typefaces and all 20 thread shades — from classic copper through mid brown to tobacco. This level of detail turns ordinary jeans into a truly one-of-a-kind piece.
How & where
An embroidered monogram in the thread of your choice — typically on the inside of the waistband — or laser-etched initials in the leather patch. A hidden detail just for you.
Mills
Two mills with family traditions. Only the ones trusted by Levi's Made & Crafted, Iron Heart or Tom Ford.
Robecchetto, Italy
A family-run mill near Milan, now in its fourth generation. One of the world's most sustainable denim producers — vertically integrated from raw cotton to finished rolls of fabric. They developed COREVA™, the first fully biodegradable stretch denim.
USA
Premium rigid and stretch denims with the traditional red-cast indigo shade — the look that defined the great American jeans for decades. Known for a dense weave structure and high colorfastness, so they hold their color and shape even after years of wear.
At your appointment we'll go through swatches from all three mills together, and you'll pick exactly the fabric that suits your cut, the season and how you wear your jeans.
Same cut, same denim — three distinct looks. At your appointment you'll choose how your jeans will look straight out of production.
Plain
No worn effect, simply washed in the base color. Modern, clean, and elegant enough for the office.
Subtle Worn Effect
The base color with gentle effects on the upper legs — a lightly aged feel that stays clean and versatile.
Traditional Worn Effect
Includes authentic whisker patterns (creases across the thighs) layered over the worn effect. It mimics the natural fading of indigo after years of wearing and washing.
Price and process
The price includes the fabric, made-to-measure tailoring, all the details and adjustments after your first fitting. No hidden extras.
Online or by phone
60 minutes in the store
4 weeks
Adjustments included
Visit us
Černá růže Passage, Na Příkopě 853/12, Prague 1
